DoGood: Good ads, good mood

17 01 2010

"Everyday I wash my brain with ads" (source: Brigade Anti Pub)

The advertisement industry bombards us everyday with thousands of messages. Ads want us to buy, to try, and sometimes make us cry.

While we cannot say exactly how many ads we see a day, we estimate that for an average American the range is between 400 and 3000 ads (sources: click here). We didn’t find a statistic for the number of ads we see online but it’s clear this reality does not exclude the world-wide web. Think about how may advertisements we see while checking our inbox? Or how common it is to see ads on our favorite websites?

Whether we want it or not, we are permanently adding all kinds of information into our brains. Usually that information is relatively unnecessary for us as individuals. Their goal is to associate a product with an emotion or feeling. For example, cars have been associated with power and freedom the same way shampoo has been associated with happiness. Ads are made to create a need, and feed us the illusion that by purchasing a product we will be happier. According to this, it is hard to imagine they can make us better people. Until now. 

Thanks to a motivated group of individuals trying to do good, we now have an alternative to all those generic messages. They have developed a plug-in application called DoGood that automatically changes the generic ads into positive and inspiring ones. DoGood also contributes financially to charitable organisations giving them 50% of their profits. Sounds good? It’s even better! According to their blog, firefox users can submit their own ‘good ideas’ and the team “will be regularly updating the good ideas being viewed each day”.  

Their slogan “See Good. Do Better” clearly reflects the importance of what we feed our minds with.  

They got it, now it’s your time to get it!

 

Take it further!

To download the DoGooder browser plug-in click here

To learn about other forms of advertisement activism visit these websites: Ads Monkey or the anti-advertisement agency   

Any ideas or thoughts? Your comments are welcome : ) 

 

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Plastic World

15 01 2010

Everyday our lifestyle produces tons of waste. We consume unnecessary things, sometimes unwillingly, such as free-trials of many sorts, informative flyers, and lots of packaging. Have you ever opened a bag, that was in a box, that was in another box protected by plastic paper that you brought home in a shopping bag? We all have, then we all know what this is about.

Ideally, this should not exist, but it does. Sometimes, we can give this waste a second life. In other cases, just as many other types of unrecyclable waste, it ends up polluting our environment. Indeed, it’s been around 10 years that our wonderful planet has a “7th continent”, made out of plastic… This post is about reality and how to change it!

Here’s some things we can do:

First, avoid!

Avoid unnecessary plastic and any other material. Everyday we get lots of it: shiny business cards, plastified flyers, shopping bags, extra shopping bags, bottles, tetra-bricks, coffee cups… You name it. Most of the time we know these things will end-up as waste. The easiest thing to do is to say “no, thanks” and/or have your own alternative. Also, when shopping, look for big sized-containers or ideally buy in bulk. Some stores allow you to bring your own containers in order to buy all kinds of things: nuts, dried-fruit, cereals, rice, beans, herbs, soap and shampoo, etc. According to wasteonline, a UK-based organisation, 35% of the plastic used is for packaging (source: click link).

Second, replace.

Make it a point to always have an alternative with you, in your school bag, in your purse, or in your vehicle. If you are a coffee drinker, get a reusable mug. If you drink lots of water, get a water bottle you can refill anywhere. When going shopping bring your own bags, hopefully made out of long-lasting materials (ideally natural fibers). When offered a bag, you’ll be able to smile and say “thanks, I’ve got one already”.

Buying in bulk also allows you to replace unnecessary wrappings and containers by bringing your own. This is a tendency that is starting. By increasing demand, we encourage it. In Spain, milk producers have ‘gone back to the future’ by installing milk vending machines in gas-stations, allowing people to bring their own bottles and buy their milk straight from the producers. Other countries have followed, like Slovenia offering raw milk!

Third: reuse.

In a previous post about aldeafeliz, we commented on a technique that consists in filling-up plastic bottles with all kinds unrecyclable waste (plastic that is not recyclable in your city, cellophane, styrofoam, already-used adhesive tape, bags that can’t be reused, etc). In some communities, people use these bottles as bricks to build houses, schools and many other structures.

Again, if you buy in bulk, you can use and reuse your containers. Do the math: if you buy detergent every two weeks, that means by buying it in bulk (and reusing the container) you’d be saving 26 plastic containers a year. Think of it as a way of living and you’ll see the enormous impact one has over the environment. As a general rule, before putting away any waste, ask yourself what can be done with it. Can I use it for the same purpose it’s already been used? Can I use it for something else? The key is to be creative!

As a last resort: recycle.

Recycling is an important step in taking action, yet is far from being the best solution to our over-consumption problem. Socially, it is very easy to feel satisfied thinking we are improving our environment, when in reality we are not doing so much. In fact, recycling often requires considerable amounts of energy and is not free from toxic by-products. But hey, companies are running out of raw materials, they need our help to keep producing!

The more we think about it, the more it seems that buying stuff in bulk is a pretty efficient way to reduce the amount of waste we put into the environment. Given the amount of people living on this planet, if we want to keep on satisfying our needs from trade this is the next step. It requires a little extra responsibility, that is true. But don’t we owe it to our future? To our children? To our planet, our home? We think we do.

Take it personal!

We have reached a point where it’s crucial to be very conscious of our individual influence and impact on the world. We have been the ones polluting our eco-system by over-consuming all sorts of goods. We are the ones that can make a difference. Being responsible (response-able) regarding our consuming habits involves paying attention to our everyday actions. Why is that important? Because we do it every day!

We want all of us to become conscious and responsible of our consuming habits. It’s time to become actors in making this world cleaner and nicer. Let’s take that extra time to find a store where we can buy our goods with less packaging!

We are looking forward to hearing from you!

Please share your comments or ideas on how to reduce our impact on the planet 🙂

Take it further:

To get inspired and start transforming your plastic waste into usefull items check out these links:

http://earth911.com/blog/2009/08/31/8-ways-whys-to-reuse-plastic/

http://www.associatedcontent.com/article/368582/reusing_plastic_bags_ideas_for_the.html

To learn more about plastic, the different types and the impact on the world go to: http://www.wasteonline.org.uk

To learn more about the plastic continent go to: http://www.dailygalaxy.com/my_weblog/2007/12/are-there-reall.html

To see an example of building with plastic bottles in Guatemala click here